LIVE CHAT: Shocking Top 10 Makeup Brand List! Is THIS where we are going?
LIVE CHAT: Shocking Top 10 Makeup Brand List! Is THIS where we are going?
I’m happy to be home and back to makeup news with you! Michael Jackson once said “children are our future,” and he’s absolutely right. Today we’ll discuss the surprising survey done on the Top 10 Cosmetics Brands according to Gen Z. Some of them will SHOCK you!
Geeky Makeup Reviews: Sephora Holiday Lip Kit 2022 – Is it worth it? – https://youtu.be/vO24tjnGAAM
Phoenix’s eyeliner is actually Ulta’s $10 felt tip liner! I was shocked that THAT was what it was! (commission link) – https://shop-links.co/ciiP1J8spKc
*Articles*
Ranking The Top 10 Cosmetics Brands According to Gen Z – https://www.beautypackaging.com/contents/view_breaking-news/2022-10-13/ranking-the-top-cosmetics-brands-according-to-gen-z/?widget=listSection
Gen Z Beauty Spending Returns to Pre-Covid Levels – https://www.beautypackaging.com/contents/view_breaking-news/2022-10-12/gen-z-beauty-spending-returns-to-pre-covid-levels/?widget=listSection
*Time Stamps*
00:00:00 Introduction
00:02:12 Community Greeting
00:04:56 What is this survey?
00:05:47 Revealing the Top 10
00:32:59 What’s on My Face?
00:37:21 What brand is 10? Who is Missing? + More Data
00:57:06 Poppin Topics
I’m stopping before you say #1 and I’m going to say I assume it’s colourpop. My daughters are 21&23 and we just talked about this. That everyone they know has colourpop makeup.
Theres a brand at Dollar General store called Believe Beauty i bought 2 eyeshadow gel type pots and they are amazing…I also bought a new blush that was like a blush blush topper duo and omg its beautiful…i have deeper skin and its hard for some blushes to really show up and it was good….my fav drugstore blush is the covergirl i think it used to be the cheekers and they made them round and bigger and more pigmented…i still have a old cheekers blush with the little brush..haha
Hi Jen, I just saw an amazing Mental Health/ Maybelline advert directed at teens, here in South Africa. The teens in the advert had American accents so I assume it wasn’t a South African production although the SA Depression and Anxiety Group was shown the end. It was really good.
Hey Jen! A boomer here! You are still so relevant to a wide range of ages, even this old broad tunes in! Just wondering if you’ve come up with a Halloween costume for your pal Jabberwocky? All the great inanimate sidekicks have had them!
This was interesting. I enjoyed this video. Thank you
Sephora best skin ever foundation is lovely
I was thinking the younger makeup wearers are able to pick up the makeup they want in a local drugstore, Walmart and target. Kids aren’t typically walking into their neighborhood Ulta until they can drive.
This jives with what I hear from my gen Z nieces. They love CeraVe, Charlotte tilbury, anything Sephora…And no, my nieces are not on YouTube. Makes me feel so old! I hate short form content so much, I can’t do TikTok.
Not suprised that colorpop not in top tier as teenagers don’t usually have credit cards to order on line–so target, walmart and drug store easier to access for teens.
I’m not surprised at all by Maybelline. My guess was either them or L’Oréal. They’re both really accessible. They’re in every drugstore, walmart, target and more. You can pick up an item or two at your weekly grocery run and skip shipping fees. Also they sell in every category, you can buy a whole face from either. Maybelline and L’Oréal also advertise heavily on tiktok. Finally both companies make excellent quality makeup and they push new products quickly to meet trends (lipglosses, skin tints…). I think certain foundations are better than ones I’ve bought from Sephora.
As someone who is Gen. X I am very interested in the whole Revlon situation. I have used their products for 35-40 years. Their Iced Mocha lipstick has been my everyday lipstick for at least 35 years!!!💖💖💖
L’Oréal make beautiful accessible foundations and mascaras.
The only thing I ever bought from Morphe were two eyeshadow brushes. I didn’t expect a lot but was shocked at how rough they were on my eyes. They went right back. I have a high end brush collection but bought a few Elf brushes once and even they were far superior to Morphe. I am aware of the Morphe drama a few years ago with certain influencers so I steer clear of all other products.
The only reason I can think of Colourpop not being in the countdown is because they are mostly an online order brand. You can find their items in Ulta, but only a small percentage of them. All the brands that were mentioned in the countdown can be found in brick and mortar stores (Target, Wal-Mart, drug stores like Walgreens, Ulta, Sephora, etc) where you can buy things with cash, where most ColourPop items need to be bought online with a debit/credit card/paypal.
Revlon not on Tik Tok or Insta
Tarte shade range is shit
If you’re referring to "The Greatest Love of All" in the description box, that was Whitney, not Michael.
Ulta brand does have really nice cream eyeshadow.
I think Tarte and CT are “safe” colors for parents no grandparents to buy for young girls just getting in makeup
Charlotte Tilbury = mom bought the wrong shade or mom used it, moved on, and castoff went to kid.
Elf is made in China, sure it’s their fav…..Fenty is great as is Color Pop.
Maybelline and L’Oréal have models that teens know and look up to, whereas Colourpop does not.
But Cerave is cheap and really good and their sal acid cleanser is great for acne prone skin! Hooray for a brand that actually has decent ingredients
I think accessibility is why Colourpop isn’t in the top 10. They are only at Ulta, and it’s a limited amount at that. And their shipping is expensive and takes forever.
Shape tape saved Tarte. They were on their way out at one point.
If I wasn’t obsessed with makeup and only had access to drugstore makeup …I would be perfectly happy with using brands like Maybelline, Covergirl and L’Oréal. They all make terrific foundations, mascaras, lipsticks and lip glosses.
Maybelline mascara is great too
I wonder if ColourPop doesn’t market enough to Gen Z?
Maybeline makes sense bc they have been around for a while and most of their products are pretty good they come out with good mascaras, lipstick, foundation, powder, concealer.
Try living in Australia! No CP, none of half the brands that get mentioned on YT
I think I saw a report that Colourpop is the #1 makeup brand in the world – top in sales . . . . Probably just skews older than Gen Z. The thing with Morphe is that you get ALOT of shadows for your money, which may appeal to younger people – lots of colors and variety in one palette; I haven’t bought a Morphe palette in years because of the quality, but for a younger person the quality may be less of an issue.
Maybelline definitely. Not surprised. Their eye products is baam in your face any shop you walk into and then you start browsing their shelf.. L’Oréal and not Wet n Wild, how interesting. must be a accessibility thing. WnW shelves are always bare. But even now as an old lady myself I still feel L’Oréal is a bit old lady 😂 in the drugstore. Their hair colour and mascara is where it is for me.
What a horrid mom.🤬
I work at Sephora, the amount of teens that come in to buy Charlotte tilbury is crazy!
Maybelline I also understand. When I was a teenager, without $ and before I was consuming makeup content online, it’s what filled my makeup bag!
Dermatologists recommend cerve
Colourpop isn’t widely available and most teens aren’t able to buy online with credit cards.
Maybelline mascara sky High number one in the world sales wise. Tik Tok viral. The HA lip lifter gloss is 🔥. FitMe foundation is excellent
I love the googly eyes. Lol
Older Gen Z here!! 🎉 21 and having fun watching YouTube
When I was in high school I had no idea stores like Ulta or Sephora even existed. All my makeup money was spent at stores like the supermarket or Walmart. It was until beauty YouTubers years ago that I learned about these other brands
Maybelline was my #1 when I was a teen. Great foundations, still the best mascaras out there, and master ink liquid liner is my all time fave. Even the eyeshadows are super good quality.
In my neighborhood i live in KY and u walk in a drugstore or walmart and Maybeline L’Oreal are everywhere even end caps then elf….I looked for Milani the other day and they had the smallest section…Elf was empty but Elf had a ton of skincare….I love the elf skincare…And with Maybeline the Fit Me line is everywhere and the lifter floss then they came out with that new 30hr wear concealer and i love that. Great stream Im here on the replay 💙💜🎃👻💀
Ad someone who doesn’t have a sephora or ulta anywhere near me and wasn’t on social media until last year I had never heard of colorpop until I found makeup YouTube and TikTok. I’ve still never tried it but I’d dye for the stone cold fox pallette. 🥰
You should write to the articles writer and ask them about colour pop
Maybelline made the VIRAL mascara “Sky High”…. Maybe that’s why lol 😊
I worked at an Estée Lauder counter several years ago. One of my most frequent customers was a high school girl. She worked part-time and her treat to herself was to make appointments with me, get her makeup done, and put her products in Ziploc bags along w/ the face chart that went with them. I never pressured her to buy anything, she just liked coming in and hanging out.
$30-50 for videos games. I wish! We usually are having to pay $60-70 for the latest thing these days. Guess it does match the CT prices.
Ever since Angie from hot and flashy spoke highly about cerave I have slowly over the years transitioned to almost everything Cerave .
So glad you had fun with your mom! 💜